Vance MorrisWhat absurd wine descriptions teach us about customer experience and retention and why confusion, not price, drives customers away.
Vance MorrisCustomer experience isn’t a “nice to have.” It’s the last real competitive advantage. This looks at what CX actually is, where it’s headed in 2026, and why the businesses that engineer loyalty will dominate while others compete on price.
Vance MorrisTrump’s latest Management Agenda never mentions customer experience or customer service. That silence matters. When CX disappears from leadership priorities, friction replaces trust and customers feel the pain long before leaders see it.
Vance MorrisCustomer loyalty isn’t luck. It's engineered. Discover why a great customer experience is the foundation of retention and how creating memorable moments turns clients into long-term, high-value repeat customers